Privacy Policy

Effective Date: June 10 2020

U.P. Behavior Consulting Ltd. (“U.P.”, “we”, “our”, or “us”) is committed to protecting your privacy and handling personal data responsibly in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, submit enquiries, apply for assessments or programmes, or communicate with us.

1. About Us

U.P. Behavior Consulting Ltd.

Address:
Room 1503, 15/F,
39 King’s Road,
Causeway Bay,
Hong Kong

Phone: 60921209

Website:
www.upbc.com.hk

Email:
info@upbc.com.hk

2. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

Parent or guardian name
Email address
Phone number
Information submitted through enquiries, assessments, applications, or enrolment forms

Information may be collected through:

Website contact forms
Meta (Facebook and Instagram) Lead Forms
WhatsApp communications
Phone calls
Email correspondence
Assessment applications
Programme enrolment forms

3. Children’s Information

Our services are intended for children under the care and supervision of a parent or legal guardian.

We only collect information about children through their parent or legal guardian and for purposes related to:

Assessments
Educational support
Behavioural consultation
Programme administration
Service delivery

Parents and guardians are responsible for ensuring that information provided to us is accurate and submitted with appropriate authority.

4. How We Use Your Information

We may use your information to:

Respond to enquiries
Arrange consultations or assessments
Process programme applications and enrolments
Communicate regarding services and programmes
Provide educational and behavioural support services
Improve our website and services
Maintain records related to service delivery
Comply with legal and regulatory obligations

We will only use personal information for purposes reasonably related to the services you have requested.

5. Marketing Communications

With your consent, we may contact you regarding:

Upcoming programmes
Workshops
Summer camps
Educational resources
Service updates

You may opt out of receiving marketing communications at any time by contacting us at:

info@upbc.com.hk

6. Photos and Videos

During programmes, assessments, workshops, or events, photographs or videos may occasionally be taken.

We will only use photographs or videos of children for marketing, educational, promotional, or website purposes when prior parental or guardian consent has been obtained.

Parents or guardians may withdraw consent at any time by contacting us.

7. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve user experience and measure website performance.

We may use:

Google Analytics
Google Tag Manager
Meta Pixel (Facebook Pixel)

These tools help us understand website usage, improve our services, measure advertising performance, and provide relevant advertising through remarketing campaigns.

You may choose to disable cookies through your browser settings, although certain website functions may be affected.

8. Disclosure of Information

We do not sell, rent, or trade personal information to third parties.

Personal information may be shared only when necessary with:

Professional service providers assisting with website hosting, analytics, communications, or administration
Legal, regulatory, or governmental authorities where required by law
Service providers acting on our behalf under appropriate confidentiality obligations

9. Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

While we strive to protect personal information, no method of transmission over the internet can be guaranteed to be completely secure.

10. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy or to comply with legal, regulatory, or professional obligations.

When information is no longer required, it will be securely deleted or anonymized where appropriate.

11. Access and Correction of Personal Data

Under the Personal Data (Privacy) Ordinance (Cap. 486), individuals have the right to request access to and correction of personal data held by us.

Requests may be submitted in writing to:

info@upbc.com.hk

We may require verification of identity before processing such requests.

12. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of external websites and encourage users to review their respective privacy policies.

13. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or business practices.

Any updates will be posted on this page with the revised effective date.

14. Contact Us

If you have any questions regarding this Privacy Policy or the handling of your personal information, please contact:

U.P. Behavior Consulting Ltd.

Room 1503, 15/F,
39 King’s Road,
Causeway Bay,
Hong Kong

Email: info@upbc.com.hk

Website: www.upbc.com.hk